{"id":1478,"date":"2018-10-23T09:56:00","date_gmt":"2018-10-23T09:56:00","guid":{"rendered":"https:\/\/www.wineobjectives.com\/?p=1478"},"modified":"2026-02-27T09:58:31","modified_gmt":"2026-02-27T09:58:31","slug":"transactions-viticoles-de-prestige-et-perceptions-de-valeur","status":"publish","type":"post","link":"https:\/\/www.wineobjectives.com\/fr\/actualites\/transactions-viticoles-de-prestige-et-perceptions-de-valeur\/","title":{"rendered":"Transactions viticoles de prestige et perceptions de valeur"},"content":{"rendered":"<p>Si la vente du Clos du Tart en 2017 \u00e0 40M\u20ac par hectare a fait couler de l\u2019encre, <strong>la transaction annonc\u00e9e sur la place de Bordeaux<\/strong> il y a un mois devrait litt\u00e9ralement faire couler un fleuve de Merlot, du c\u0153ur m\u00eame de l\u2019appellation Pomerol. D\u2019apr\u00e8s la presse, la famille Moueix, propri\u00e9taire du Ch\u00e2teau P\u00e9trus, aurait c\u00e9d\u00e9 20% de ses parts sur la base d\u2019une <strong>valorisation estim\u00e9e \u00e0 un milliard d\u2019euros pour 11.5 hectares, soit une valorisation \u00e0 87 million d\u2019euros\/ha.<\/strong><\/p>\n<h2>Calcul de valorisation<\/h2>\n<p>Une telle valorisation pose \u00e9videmment des questions sur la m\u00e9thode de calcul pour arriver \u00e0 une cote pareille mais pose \u00e9galement d\u2019autres interrogations sur un th\u00e8me parall\u00e8le : prenons les statistiques \u00e9dit\u00e9es par la SAFER sur le prix des terres en 2017. Selon leur analyse, l\u2019hectare de vignes en AOP Corbi\u00e8res vaut en moyenne 8 500\u20ac\/ha.<\/p>\n<p>L\u2019AOP Corbi\u00e8res s\u2019\u00e9tend de Narbonne \u00e0 Carcassonne sur une <strong>surface d\u2019environ 10 000 hectares.<\/strong> Cela voudrait dire que l\u2019int\u00e9gralit\u00e9 de l\u2019Appellation Corbi\u00e8res aurait une valeur d\u2019environ 85 million d\u2019euros, soit la m\u00eame valeur qu\u2019un hectare de vignes du Ch\u00e2teau P\u00e9trus.<\/p>\n<h2>Transactions viticoles de grand prestige : la valeur per\u00e7ue primordiale<\/h2>\n<p><strong>Est-ce r\u00e9ellement possible qu\u2019un hectare de vignes \u00e0 Pomerol ait la m\u00eame valeur que les 10 000 ha qui constituent toute une appellation ?<\/strong><\/p>\n<p>En r\u00e9alit\u00e9, la valorisation du <strong>Ch\u00e2teau P\u00e9trus<\/strong> est gr\u00e2ce \u00e0 la valeur per\u00e7ue aux yeux d\u2019un investisseur \u00e0 un moment donn\u00e9. Cette valeur n\u2019est pas forc\u00e9ment mon\u00e9taire et elle n\u2019a pas de lien direct avec la valeur d\u2019usage ou un quelconque co\u00fbt de production. Par contre, dans le march\u00e9 du luxe,<strong> la prise en compte de la valeur per\u00e7ue est tr\u00e8s importante pour la politique de la fixation du prix.<\/strong><\/p>\n<p>Dans le march\u00e9 des transactions viticoles de grand prestige,<strong> la valeur per\u00e7ue joue un r\u00f4le primordial<\/strong> et, vu les tendances haussi\u00e8res dans les appellations les plus convoit\u00e9es et autour des grandes marques internationales, on peut s\u2019attendre \u00e0 ce que ces prix vertigineux continuent de grimper au ciel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si la vente du Clos du Tart en 2017 \u00e0 40M\u20ac par hectare a fait couler de l\u2019encre, la transaction annonc\u00e9e sur la place de Bordeaux il y a un mois devrait litt\u00e9ralement faire couler un fleuve de Merlot, du c\u0153ur m\u00eame de l\u2019appellation Pomerol. D\u2019apr\u00e8s la presse, la famille Moueix, propri\u00e9taire du Ch\u00e2teau P\u00e9trus, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vignobles Prestige : valeur &amp; transactions - Wine Objectives<\/title>\n<meta name=\"description\" content=\"Transactions de luxe en viticulture : la perception de valeur outrepasse la valeur d&#039;usage, comme le montre la vente r\u00e9cente \u00e0 Pomerol.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Vignobles Prestige : valeur &amp; transactions - 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