


{"id":1599,"date":"2018-02-13T11:37:00","date_gmt":"2018-02-13T11:37:00","guid":{"rendered":"https:\/\/www.wineobjectives.com\/?p=1599"},"modified":"2026-02-13T11:12:05","modified_gmt":"2026-02-13T11:12:05","slug":"communique-de-presse-fevrier-2018","status":"publish","type":"post","link":"https:\/\/www.wineobjectives.com\/fr\/revue-de-presses\/communique-de-presse-fevrier-2018\/","title":{"rendered":"Coup de projecteur sur le vignoble m\u00e9diterran\u00e9en"},"content":{"rendered":"<h2><strong>Des terres qui s\u00e9duisent toujours autant les investisseurs<\/strong><\/h2>\n<p><!--more--><\/p>\n<p>William Chase, le fondateur de la marque de chips premium Tyrrells, a fait l\u2019acquisition au mois de d\u00e9cembre dernier du Domaine de la Brillane, \u00e0 Aix-en-Provence. Comme de nombreux investisseurs en 2017, l\u2019entrepreneur a fait le choix d\u2019investir dans le vignoble m\u00e9diterran\u00e9en. D\u00e9daign\u00e9 par les amateurs de vin il y a seulement 30 ans, ce vignoble est d\u00e9sormais l\u2019un des plus recherch\u00e9s de France. Retour sur les raisons de cette attractivit\u00e9 avec Adam Dakin, le sp\u00e9cialiste qui a accompagn\u00e9 l\u2019entrepreneur dans son implantation.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1958 size-large\" src=\"\/wp-content\/uploads\/2018\/02\/roussillon-photo-paul-palau-banyuls-1024x551.jpg\" alt=\"Vignoble m\u00e9diterran\u00e9en\" width=\"640\" height=\"344\" \/><\/p>\n<p>Cr\u00e9dit photo : Paul Palau<\/p>\n<h2><strong>Les investisseurs s\u00e9duits par le vignoble m\u00e9diterran\u00e9en en 2017 <\/strong><\/h2>\n<p>Apr\u00e8s 6 mois de recherches, l\u2019entrepreneur britannique s\u2019est laiss\u00e9 s\u00e9duire par la Brillane, ce domaine biologique de 15 hectares situ\u00e9 \u00e0 Aix-en-Provence dans l\u2019AOC C\u00f4teaux d\u2019Aix. Comme de nombreux investisseurs ces derni\u00e8res ann\u00e9es, cet achat r\u00e9pond \u00e0 une envie bien sp\u00e9cifique : produire un vin de qualit\u00e9 provenant d\u2019un terroir renomm\u00e9 dans le monde entier. Comme l\u2019explique Adam Dakin, l\u2019ann\u00e9e 2017 aura \u00e9t\u00e9 marqu\u00e9e par un engouement des investisseurs pour le vignoble m\u00e9diterran\u00e9en : \u00ab <em>Je pense notamment au r\u00e9alisateur George Lucas qui a achet\u00e9 le Ch\u00e2teau Marg\u00fci dans le Var, au russe Oleg Chirkunov avec le ch\u00e2teau Capion ou encore \u00e0 Pierre Gattaz qui a achet\u00e9 le Ch\u00e2teau de Sannes dans le Luberon<\/em> \u00bb. Si l\u2019int\u00e9r\u00eat \u0153nologique de ces vignobles \u00e9tait jadis n\u00e9glig\u00e9, ces derniers font maintenant partie des terres les plus convoit\u00e9es de France.<\/p>\n<h2><strong>Le nouveau cr\u00e9do des investisseurs : l\u2019investissement-passion rentable <\/strong><\/h2>\n<p>Attirant aussi bien des investisseurs fran\u00e7ais qu\u2019\u00e9trangers, beaucoup de ces acheteurs partagent le m\u00eame cr\u00e9do : transformer le produit de la cession d\u2019une entreprise en un investissement-passion. <em>\u00ab Ces investisseurs sont des hommes fortun\u00e9s qui cherchent \u00e0 placer leur argent en se faisant plaisir. Des terroirs comme la Provence par exemple ont tout pour s\u00e9duire gr\u00e2ce \u00e0 leur potentiel <\/em><em>h\u00e9liotropique, oenotouristique et viticole \u00bb<\/em> pr\u00e9cise \u00e0 Adam Dakin<em>. <\/em>A l\u2019heure des placements boursiers incertains, les investissements vinicoles se pr\u00e9sentent comme la promesse d\u2019une rentabilit\u00e9 stable voire croissante. Comme l\u2019explique Adam Dakin, \u00ab <em>Depuis les ann\u00e9es 2000, la mont\u00e9e en gamme des vins m\u00e9diterran\u00e9ens et l\u2019engouement des consommateurs pour le vin ros\u00e9 a chang\u00e9 la donne.<\/em> <em>Si les investissements \u00e9taient surtout immobiliers il y a une vingtaine d\u2019ann\u00e9es, ils sont aujourd\u2019hui davantage \u00e9conomiques et r\u00e9pondent \u00e0 une v\u00e9ritable strat\u00e9gie de la part des acheteurs<\/em>\u00bb.<\/p>\n<h2><strong>Le vignoble m\u00e9diterran\u00e9en, un investissement fructueux malgr\u00e9 l\u2019envol\u00e9 des prix <\/strong><\/h2>\n<p>S\u00e9duisant aussi bien les n\u00e9ophytes que les professionnels, cette attractivit\u00e9 a eu pour cons\u00e9quence d\u2019entra\u00eener une flamb\u00e9e du foncier dans certaines r\u00e9gions comme la Provence souligne Adam Dakin: \u00ab <em>En \u00e0 peine 10 ans, le foncier des AOP de Provence a \u00e9t\u00e9 multipli\u00e9 par 2 ou 3. Aujourd\u2019hui, en fonction de l\u2019emplacement et de la qualit\u00e9 de l\u2019immobilier, un hectare de C\u00f4tes-de-Provence peut varier par exemple entre 60 000\u20ac et 150 000\u20ac par hectare. Au niveau des C\u00f4teaux d\u2019Aix, il faut compter entre 35 000\u20ac et 50 000\u20ac par hectare.<strong>[<\/strong><strong>1<\/strong><strong>]<\/strong><\/em> \u00bb Malgr\u00e9 cette envol\u00e9 des prix, ces investissements s\u2019av\u00e8rent rentables notamment gr\u00e2ce au succ\u00e8s du ros\u00e9 qui ne d\u00e9ment pas : +39 %, c\u2019est l\u2019\u00e9volution enregistr\u00e9e par les exportations des ros\u00e9s de Provence en volume entre janvier et ao\u00fbt 2017. De quoi faire voir la vie en rose aux investisseurs !<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des terres qui s\u00e9duisent toujours autant les investisseurs<\/p>\n","protected":false},"author":1,"featured_media":298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-1599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMMUNIQU\u00c9 DE PRESSE - WILLIAM CHASE - F\u00c9VRIER 2018<\/title>\n<meta name=\"description\" content=\"Communiqu\u00e9 de presse sur William Chase, le fondateur de la marque de chips Tyrrells qui a choisi d&#039;investir dans un domaine viticole.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"COMMUNIQU\u00c9 DE PRESSE - 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